The future of analytics from google — The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It completely changes the way data is collected, stored, filtered, and finally reported. Google analytics 4.0 or simply GA4 is heavily dependent on predictive analytics utilizing AI and ML. …

CRO ROI Calculation — For any online business, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the conversion percentage on the website, or more generally, take any desired action on a webpage The Global Conversion Rate Optimization (CRO) market is supposed to respond at a growth rate of 9.6% between…

Key point to consider in 2021 for better website conversion — Introduction Conversion is the act of persuading someone to take directed action to fulfill your goal. …

The Global Data Visualization Tools Market size is expected to reach $10.8 billion by 2027, rising at a market growth of 11.2% CAGR during the forecast period. Source: ResearchAndMarkets.com The data visualization tools market has witnessed several advancements in terms of tools offered by the industry players. Verticals such as…

Data Harmonization in Datorama — A few years ago, Datorama announced two game-changing features to help marketers bring data preparation, analysis, and visualization, to the next level. These tools were Data Canvas and Datorama Harmonization Center, two undervalued features that truly make Datorama stand out. Data Canvas allows marketers to quickly and effortlessly create impressive…

Use Datorama Total Connect to Better Manage Imperfect Marketing Data — Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates, and analyze data from third-party data platforms, such as Facebook, Marketing Cloud, AdWords, and Google Campaign Manager. …

Tips on how to adapt to the changes — Data privacy has always been a major concern that has only gotten more important as the demand for user data grows. Businesses try to target relevant audiences for advertising purposes and this data can be analyzed through various digital analytics solutions. The sources from where the data can be collected…

Future of works in the all-digital world — Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the use of data. But, this often fails, too. As Salesforce integrates Slack into its Marketing Core, will it really encourage discussions on sales and marketing performance data…